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Business Forward NYC

Role

Production Design - Scenic and Lighting

Event Production

About

Microsoft Business Forward was a high-impact event held in New York City in the World Trade Center building 4. Designed to showcase how digital transformation was reshaping industries through intelligent cloud services, AI, and modern business applications. The one-day event featured 4 floors that consisted of a Keynote, Conference and 1:1 meeting rooms, Breakouts, Dining Hall, and an end of day Reception. Four floors, 68 – 71, were unfinished bare cement when we loaded in. I designed all elements of the show.

 

© 2026 Alex Berry Design LLC

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