Production Design - Scenic and Lighting

For Microsoft’s press and partner launch of Project Perception, the goal was to create a loft-inspired environment with an industrial edge. After an extensive venue search, we selected Dogpatch Studios in San Francisco, whose raw character provided the perfect backdrop for the keynote. The scenic design centered on an intimate thrust stage, keeping the audience within three rows of the presenter, while simple, direct lighting cues maintained focus on the story being told. The result was a highly successful and engaging product launch.

Premier Events Corp

THinc Worldwide